Rihannadaughter of Rocky Already getting comfortable in front of the camera. one year old baby makes him savage x fenty Kicking off the campaign with her mom and big brothers in the brand’s latest holiday shoot, rza And riot. While the campaign marks the first time Rihanna has featured all three children together for the brand, Rocky also got his own moment.
Rihanna and kids are thinking about the holidays in new all-family Savage x Fenty ad campaign
Rihanna is getting into the holiday mood with Savage x Fenty. They shared a new family campaign on Instagram. He captioned the post, “Just here to start the cozy SZN! Gang sold separately.” This includes all three of his children including his youngest daughter Rocky.
The photos show Rihanna and her three children wearing matching red and white snowflake onesies inside a cozy blanket fort. The winter-inspired setup included fake snow, oversized polar bears, and penguin props, giving the shoot a festive family-photo feel. In one frame, Rocky stands near a white polar bear plush, getting a solo shot that focuses firmly on the youngest member of the family.
The campaign marks Rocky’s first for Savage x Fenty, while his older brother appeared in the brand’s holiday promotion last year. This time, all three kids joined their mom on the same campaign, making it a notable family moment for the singer, who shares them with A$AP Rocky.
Rocky’s latest appearance follows his magazine debut with Rihanna in W’s April 2026 Pop issue. For that shoot, the child wore a Dior haute couture look, including a diaper and headpiece designed by Jonathan Anderson. Rihanna later joked about her daughter’s spotlight on the set, writing, “The latest fashion killa just joined our set. She kind of did it better than me.”
Rocky is adding another fashion moment to his growing list of appearances with Rihanna. This time, she’s making her Savage x Fenty debut. The festive campaign also gives fans a rare glimpse of the entire family together.