As a girlie with sensitive skin who just wants to be pampered like a princess, winters can be rough. Dry skin during the cold season of the year has an annoying habit of making me God’s strongest soldier. But just because it’s frosty out doesn’t mean I’m going to sacrifice transforming into a siren on the weekends with makeup, and that’s where my latest discovery comes in. If you browse Sephora for seratonin as I do, you’ve definitely come across IT Cosmetics. But you might not know the very interesting story behind the brand, started by Jamie Kern Lima.
At the Dolce Glow Beauty Conference in L.A., Jamie shared a work horror story that had me shaking in my business casual boots. While working as a newscaster on live television (!), her producer kept yelling into her earpiece, “There’s something on your face, there’s something on your face!” Turns out that something was Jamie’s rosacea, which gets “bumpy” like “the texture of sandpaper” during a flare-up.
With nothing on the market to tame her overly rosy glow, Jamie got cooking in the lab, and IT Cosmetics was created to serve all skin types and beauty standards, not just the supermodels born with the perfect complexion. (She also casually became besties with Oprah along the way, NBD.) I’m rounding up the winter essentials for rosacea-prone skin to help a sister out.
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Mini CC+ Cream Full Coverage Color Correcting Foundation with SPF 50+
Jamie was low-key preaching when she said, “There’s probably a whole lot of people that have given up on makeup or feel like nothing’s for them.” If you’re at a loss for a foundation that works with your textured skin, give IT a test run with their holy grail CC cream including SPF 50 because multitasking is a major key.
Glow with Confidence Sun Cream Blush with Hyaluronic Acid
This blush’s price point makes sense when you realize it contains hyaluronic acid and bronzer all in one package. Plus, reviewers say it’s the only blush they’ve tried that “does not make texture and scarring stand out” or make their skin feel dry. A win for the rosacea queens!
Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer
Fans of this concealer boast that its non-creasing formula makes it long-lasting and perfect for covering discoloration and blemishes.
CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40 and Niacinamide
Even your skin tone and fire up the glow with the illuminating version of the CC cream (designed in a gorgeously broad shade range). This light coverage foundation option also includes skin serums and SPF, duh.
Confidence in a Gel Cream Oil-Control Face Moisturizer
This one is for my ladies with oily skin (even in the winter). Splurging on this product that says it “reduces visible shine and excess oil while boosting face hydration for nourished skin” could be the key even before makeup.