Blake Lively took to Instagram to share her excitement and gratitude after her beauty brand, Blake Brown Beauty, was honored with the prestigious Newcomer Award at the Beauty Inc Awards hosted by WWD.
Journey of Perseverance
In her heartfelt post, Lively reflected on the seven years of hard work that went into creating Blake Brown Beauty before it launched. She described the meticulous effort behind developing the best possible products, results, packaging, and sustainability—all at an accessible price point for Target customers.
“We’re a newborn company, but the gestation was long,” Lively wrote, expressing her pride in achieving Target’s highest haircare launch in history and selling out instantly.
Recognition Among Industry Leaders
Lively expressed awe and gratitude at being recognized alongside seasoned and pioneering beauty industry professionals. “To be in that room, being honored alongside so many people who’ve paved the way, and more who are forging new paths, hearing their stories was surreal for me and the entire @blakebrownbeauty team,” she wrote.
The star assured fans that this is only the beginning for her brand. She praised her team for their tireless dedication and congratulated other award winners for building incredible companies.
With this milestone under her belt, Blake Lively and her team are poised to continue redefining the beauty industry, one innovation at a time.
