If there’s one thing an influencer doesn’t want to be called, it’s boring. Regardless of how interesting their content truly is, “boring” is a descriptor left for the plebeians in the comment section. Unfortunately, for every Sweet Green-eating, Revolve-wearing girlie who spends her time being seen in Dimes Square, there’s another equally basic Clean Girl influencer who is vying for your attention online. And for some people (cough, cough this TikToker), the lack of creativity has caught their attention — or, lack of attention — and she’s sick of it.
“I’m just gonna say it: I hate all the New York influencers,” Bridget Caslowitz (AKA @MartiniFeeny) says to her front-facing camera. “I think they’re boring as fuck.” She goes on to explain she feels they’re all “carbon copies” of each other with their “same exact fucking bracelets” that “someone else influenced them to get.”
While the hot take was well received by some, not so much with the audience she was calling out (tbh fair). Here’s a breakdown of the feud between one normie versus the entire influencer industry.
@martinifeeny Im SOOO bored by all these influencers lol #nycinfluencers #imo #nyc #tiktokgirls #bored ♬ original sound – MartiniFeeny
When Caslowitz hopped onto TikTok to post her true feelings about NYC influencers Friday night, she didn’t expect it to blow up the way it did. She was initially motivated to post the TikTok after seeing the Amazon-sponsored influencer trip to Iceland. “I was like, ‘Woah, woah, woah’… Fast fashion is a faux pas in the industry,” she tells Betches. “What happened to sustainability? These girls don’t stand for anything.”
Without naming names, everyone knew exactly the type of person she was talking about. “Their personalities are skincare and cleaning,” one person commented. “They all start with Pilates then get matcha and then get ready for an event later that night,” wrote another.
@annaredman So thankful to be a boring Chicago influencer today 😮💨 #newyorkinfluencer #nycinfluencer #chicago ♬ original sound – Name A Woman
Despite ending her video with “no hate,” there’s plenty of hate being lobbed her way. Over 2M views later, the viral video caught the attention of many pissed-off blonde women.
In a video that has since been taken down, Acquired Style (an influencer with over 1.5 million followers) reacted to the TikTok without any words but with plenty to say. In a clearly satirized duet, she jumps up and down with joy when Caslowitz says these types of influencers are typically skinny and pretty. (“If you want to claim New York, you gotta get thicker skin,” Caslowitz responds.) Others, like content creator Caroline Deery, took the opportunity to parody the crash outs of fellow influencers.
Many pointed out how a lot of the content Caslowitz is referring to is being made by transplants who are new to the city. Transplants who are typically white. While it may not have been the original intention behind the video, it’s led to a lot of discourse about the disparity in the influencer economy — especially among Black content creators.
@sarahfromnewyork weighing in of course on the #boringinfluencers #nycinfluencers ♬ original sound – Sarah Torkornoo
“I hope brands take this opportunity to reconsider what they think to be a ‘NYC influencer,’” she tells Betches. “I made a whole video when TikTok was getting banned on who I’ll miss the most, and my number one was Aiyanna, and that still holds true: she is the New York City influencer.”
