This Morning – Where to buy Alison Hammond’s outfits

Alison Hammond seems to be on our screens more than ever right now as a presenter on This Morning and The Great British Bake Off. She also recently made her debut as host of ITV’s For the Love of Dogs, taking over from the late Paul O’Grady.

With the star increasingly gaining more time in the spotlight, many viewers have noticed her great sense of style as she regularly models gorgeous plus-sized fashion.

Often championing high-street retailers, many of Alison’s outfits can be found at an affordable price. So, if you’re eager to replicate the presenter’s on-screen looks, Digital Spy has found where to buy her best outfits.

Alison returned to This Morning (January 10) alongside her co-host Dermot O’Leary following a break over the festive period.

The presenter kicked off a new year on the ITV daytime show with an effortlessly chic outfit.

Serving up some timeless glamour, Alison opted for a neutral toned look. She wore a long-sleeved cream blouse with a black dot design and teamed it with a long pleather skirt.

Ecru Spot Tie Neck Drape Blouse

Her gorgeous tie neck drape blouse is available in a range of sizes from Next. Price £46

Alison brought out the bright colours for Bake Off 2024’s grand finale which saw Georgie crowned the winner.

As the bakers competed in the tent for one last time, the presenter wore a stunning purple polka dot maxi dress.

Sadly, Alison’s exact dress from Dancing Leopard is no longer available. However, there’s plenty of alternative polka dot frocks available elsewhere.

Scarlett & Jo: Pink, Purple and Green Polka Dot Maxi Dress

Scarlett & Jo Pink Polka Dot Maxi Dress

This plus sized Scarlett & Jo flutter sleeve maxi dress embraces the polka dot trend and is available in a range of colours. Price £95

As the competition heats up on Bake Off 2024, Pâtisserie Week (November 19) saw Alison sport a colourful tea dress.

The gorgeous short sleeved grey frock featured an eye-catching rainbow leopard print design.

Grey and Rainbow Leopard Print Midi Tea Dress

Alison’s dress is available in a range of sizes and prints from Scamp and Dude. Price £110

Co-ordinating with the vivid dress, Alison accented the outfit with bright blue eyeliner and neon yellow nails.

Alison brought some retro colour to the Bake Off tent for ’70s Week (November 12).

Embracing the 1970s theme, Alison donned a vivid green abstract print Never Fully Dressed co-ord.

Never Fully Dressed wide leg trouser in green

Alison opted for a wide leg trouser (£99) and blazer combo, but there are even more items available in the matching print range.

Never Fully Dressed Petite wrap mini dress in green

Never Fully Dressed longline strapless top in green

A gorgeous wrap dress (£18) and longline strapless top (£55.20) with the same green abstract design are currently on sale at ASOS.

Alison looked autumnal in orange for Dessert Week (November 5) on Bake Off.

The presenter wore a gorgeous floaty frock that combined geometric shapes with horses in a western-inspired print.

Sadly, Alison’s orange dress from Not Fully Dressed has been so popular, it’s currently out of stock. However, there are some great dupes available elsewhere.

Johanna Ortiz Printed Linen Midi Dress

Now 50% Off

Mytheresa’s printed linen midi dress is a similar style to Alison’s Bake Off look, with warm orange and brown tones, and is currently on sale at half price. Price £552

Alison donned denim for another Friday episode (November 1) of This Morning.

Embracing layers as we head into the colder weather months, she wore a long-sleeved white shirt under a trendy denim dress.

Greta Feather Sleeve Blouse Ivory

Now 60% Off

Featuring feather trimmed sleeves, her collared ivory blouse is currently on sale at Monsoon. Price £60

Rhian Sleeveless Denim Midi Dress Blue

Now 50% Off

Offering up a structured silhouette, Alison’s mid-length blue denim dress is also currently discounted. Price £64

Back in the This Morning studio for another fun Friday episode (October 25) of the ITV daytime show, Alison donned a dark red and black combo for the lead-up to Halloween.

The presenter paired some classic black jeans with a flattering cinched waist blouse.

V by Very Curve Cinched Waist Blouse

Now 50% Off

Alison’s long-sleeved blouse features a modern floral print, is available in a range of sizes, and is currently on sale at Very. Price £12.50

Bake Off 2024’s Pastry Week (October 22) saw Alison wear an abstract dot dress.

The pink and black maxi dress featured a belted waist and three-quarter-length sleeves.

Alison’s eco-conscious frock is available from Dancing Leopard but it’s already low in stock. Price £62

Thankfully, Digital Spy has found a similarly designed dress at ASOS and it’s a fraction of the price.

Glamorous black and pink dot midi dress

This gorgeous pink and black balloon sleeve wrap dress executes a timeless and elegant look. Price £23

Back in the Bake Off tent for Caramel Week (October 15), Alison stunned in a satin outfit.

Perfect for a relaxed style, the presenter donned a beige and black abstract print co-ord.

Satin Stripe Oversized Shirt

Now 44% Off

Satin Stripe Wide Leg Trousers

Now 22% Off

Alison’s matching wide-leg trousers (£35) and oversized shirt (£25) are currently on sale at River Island.

Alison embraced an autumnal colour palette for another (October 11) episode of This Morning.

She paired warm, chocolate-brown and gold tones while presenting alongside Dermot in the studio.

Premium Cupro Blend Long Sleeve Shirt

Alison’s long-sleeved button-up shirt features a flattering v-neck and is available in two different shades of brown from Next. Price £75

YOURS LONDON Curve White Snake Print Ruched Skirt

The presenter coordinated the stylish shirt with a mid-length skirt. While Alison’s features a snakeskin print design, the same skirt is available in a range of colours and prints. Price £35

Handmade Gold and Burgundy Signature Hoop Earrings

Finishing off the look, Alison accessorised with some stunning handmade polymer clay earrings with a gold and burgundy design from Etsy. Price £15

Alison brought some colour to the Bake Off tent for 2024’s Bread Week episode (October 8).

Drenched head to toe in rainbow, the presenter stunned in a colourful star-printed maxi dress and teamed it with a black denim jacket.

Twisted Wunder Ziggy Star Maxi Dress

The bright and bold Twisted Wunder dress is available in a broad range of sizes. Price £60

The colourful frock is also available in a pastel version (£48.50) and as a mini dress (£33.60).

Hosting alongside Dermot on another episode of This Morning (October 4), Alison wore an autumnal floral outfit.

Mirroring the seasonal transition into colder weather, the presenter opted to wear dark red and black shades. She paired a gorgeous rose-printed blouse with a classic black leather skirt.

Deven Rose Print Blouse Black

Now 61% Off

Alison’s long-sleeved floral blouse is available in a range of sizes from Monsoon. Price £59

Alison donned denim for another episode (October 1) of Bake Off.

She wore a long-sleeved midi dress while overseeing the popular cooking competition alongside her co-host Noel Fielding.

Lulu Blue Denim Dress

Now 70% Off

Currently on sale, the trendy Monsoon garment features a flattering tie-waist design, puff shoulders and a high neckline. Price £52.50

Alison returned to the famous Bake Off tent for the start of the 2024 season (September 24) of the hit culinary competition.

She wore a glamorous mid-length Karen Millen animal print dress with long sleeves, a belted waist, and pleated skirt – delivering a timeless look with a stunning silhouette.

Blurred Animal Pleated Georgette Woven Shirt Midi Dress

Now 60% Off

The animal print shirt dress is currently on sale, but you’ll have to be quick to get your hands on one as there are only a few left in stock. Sale Price £36

Alison modelled another animal print co-ord on a recent episode of This Morning (Friday, September 20).

The presenter donned a matching zebra print top and trouser set while hosting from the famous This Morning sofa.

V by Very Plisse Co-Ord Top

Now 25% Off

V by Very Plisse Co-Ord Bottoms

Now 20% Off

The long-sleeved plisse top (£15) and casual wide-leg trousers (£17.50) are currently on sale at Very.

Related: Where to buy Cat Deeley’s outfits, as seen on This Morning

Keeping it classic, Alison once again opted for a black and white outfit on a recent episode (September 13) of This Morning.

The ITV presenter paired a stylish long denim skirt with a long-sleeved polka dot blouse.

Black Polka Dot Chiffon Bow Collar Blouse

Featuring a bow collar, the New Look chiffon top offers an elevated workwear look. Price £27.99

Black Midaxi Denim Skirt

Meanwhile, Alison’s split-hem black skirt is a wardrobe staple and is available from Evans. Price £45

Alison modelled a glamorous monochrome look on the red carpet at the 2024 National Television Awards.

The star was up for an award in the Presenter category but lost out to Ant and Dec, who have won the gong 23 years in a row.

Alison wore a custom sleek floor-length black gown with a white cape from Club L London.

Vianna White Strapless Maxi Dress With Black Cape

Fans hoping to steal Alison’s style can get their hands on their own gorgeous gown as it’s available in inverted colours. Price £95

Alison returned to our screens on Friday, September 6 following her summer break from This Morning.

The presenter made a bold statement for her comeback to the ITV daytime show, wearing a head-to-toe leopard print look.

Extro & Vert Plus plisse shirt in leopard print

Extro & Vert Plus plisse trousers in leopard print

Her shirt (£40) and trouser (£38) co-ord is currently available from ASOS in a range of sizes.

Alison once again opted for a classic monochrome look on a recent episode of This Morning (July 26).

She modelled a stylish belted shirt dress while hosting the hit ITV daytime show.

Black Abstract Leaf Print Short Sleeve Belted Midi Shirt Dress

The mid-length dress features a black and white abstract leaf print and is available in a range of sizes from New Look. Price £37.99

Bringing out bold colours for the summer, Alison stunned in scarlet on a recent edition of This Morning (July 24).

She teamed a vivid red T-shirt with black skinny jeans as she hosted alongside Dermot.

The duo are one of many presenter pairings covering for main hosts Cat Deeley and Ben Shephard over the summer months.

Plus Red Crepe Turned Cuff T-Shirt

A simple wardrobe staple, the T-shirt features rolled cuff short sleeves and a crew neckline. The top is available in both cream and red at River Island. Price £22

Alison embraced her love of animal print in a recent episode of This Morning (July 23).

The presenter modelled a gorgeous zebra print midi dress with a flattering square neckline and long sleeves.

Very Curve Square Neck Zebra Midi Dress

The trendy summer dress is currently on sale at Very. Price £26.25

Alison was joined by Joel Dommett for a recent outing on This Morning (July 22).

Presenting alongside the Masked Singer star, Alison teamed a colourful heart print blouse with a classic pair of figure-hugging black skinny jeans.

720™ High Rise Super Skinny Jeans

Now 50% Off

Alison’s 720 high-rise super skinny jeans are currently half-price in Levi’s end-of-season sale and are available in a variety of different colours. Price £50

Curves Brown Zebra Print Tie Neck Blouse

Now 50% Off

While the red and pink heart print version of Alison’s New Look top is sadly out of stock, the blouse is also available in a trendy zebra stripe print. Price £14

A recent episode of This Morning (July 17) saw Alison model a comfy co-ord.

The ITV daytime presenter donned a matching monochrome shirt and trousers set with an abstract wave print design.

YOURS Curve Abstract Print Beach Shirt

Now 40% Off

YOURS Curve Abstract Print Drawstring Trousers

Now 57% Off

Both the shirt (£15) and trousers (£15) in the relaxed fit outfit are currently on sale at Yours Clothing and are also available in a range of alternative colours.

Hosting a recent episode (July 16) of This Morning, Alison donned a summery pale blue top.

She paired the tie-front blouse with some skinny fit jeans and leopard print sliders.

Curves Pale Blue Linen-Blend Tie Front Shirt

Alison’s short-sleeved blouse is available in a range of colours from New Look. Price £25.99

Leopard-Print Suedette Buckle-Strap Sliders

The presenter’s buckle strap sliders are also available from New Look, with multiple shades and patterns up for grabs. Price £15.99

721 High Rise Skinny Jeans (Plus Size)

Meanwhile, Alison’s plus-sized high-rise skinny jeans (which she’s often seen sporting on the ITV daytime show) are available at Levi’s. Price £100

Kicking off This Morning‘s summer shows on Monday, July 15, Alison donned another patterned shirt dress as she hosted alongside Dermot.

Tana Leopard Print Midi Shirt Dress

Now 20% Off

Alison wore a trendy blue mid-length shirt dress adorned with a leopard print design.

The garment is currently on sale at Phase Eight, but there are only a few of the dresses left in stock. Price £71.10

Alison and Dermot were in sporting spirit on Friday, July 12’s show, as they geared up for the final match of the Euros.

While the This Morning studio was adorned with England flags, Alison opted to wear a monochrome dress.

Curves Black Abstract Print Belted Midi Dress

Now 25% Off

With short sleeves, a V-neck, and belted waist, the gorgeous abstract print dress flattered Alison’s figure.

Available from New Look, the mid-length dress is currently 25% off in the retailer’s sale. Price £26.99

Alison donned a gorgeous denim shirt dress for a recent episode (June 28) of This Morning.

With a button-up front and tie waist, the flattering summer dress is perfect for a classy but casual style.

Blue Denim Finchley Shirt Midi Dress

Now 42% Off

While the presenter has not yet revealed where her exact dress is from, fans can find a dupe of her frock on sale at Nobody’s Child. Price £49

Jade Denim Shirt Dress

Now 59% Off

There’s also an even cheaper alternative less up for grabs in White Stuff’s current sale. Price £32

For her June 21 outing on This Morning, Alison donned a chic monochrome look while co-hosting with Dermot.

The presenter teamed a classic pair of black skinny jeans with an abstract print linen blouse.

With a V-neckline and cropped sleeves, Alison’s black and white top offered up a timeless look.

Rosa Print Linen Top Ivory

Now 65% Off

Alison’s floaty linen shirt is available at multiple retailers and currently half-price in Monsoon’s 50% off sale. Sale Price £27.50

Alison was joined by her This Morning colleague Josie Gibson for a recent outing (June 14) on the ITV daytime show.

Alison and Josie had lots of laughs as they shared presenting duties for the day, even getting the giggles over a news story about global penis sizes.

The presenting pair were co-ordinated in navy blue outfits, with Alison sporting an animal print satin shirt.

Plus navy satin animal print crop shirt

The trendy plus-sized shirt is currently available at River Island. Price £15

If you love the navy blue print, River Island also has a matching cowl neck cami top up for grabs in the same collection. Price £20

Alison added another stunning item to her Spring/Summer wardrobe. Co-hosting with Dermot on This Morning (June 7), the presenter modelled a floaty pale green top.

Evans Green Melina Flutter Top

Featuring a zip front design and flattering flutter sleeves, the gorgeous green garment is currently on sale at Yours. Price £10

Serving up a cute look for another Friday episode of This Morning (May 31), Alison wore a t-shirt adorned with kisses.

Cotton Red Lip T-Shirt

The graphic print top is available in a range of colours and sizes from New Look. Price £7

Light Green 3/4 Sleeve Waterfall Duster Coat

Now 25% Off

Finishing the outfit, Alison donned a sage green waterfall duster jacket. Currently on sale at New Look, the jacket is also available in shades of black, blue and stone. Price £22

Alison sported a smart look in head-to-toe navy blue as she co-hosted with Dermot for another This Morning (May 24).

Navy Blue Spot Print Shirt

Now 83% Off

Timelessly elegant, the presenter’s Monsoon navy blue blouse featured puff sleeves and a white polka dot print. Price £14

Levis 311 Shaping Skinny Jeans

Now 19% Off

She paired the classic button-up shirt with a gorgeous pair of figure-hugging Levi shaping skinny jeans. The exact jeans are currently up for grabs on sale at House of Fraser. Price £65

For another outing on This Morning (May 10), Alison donned a gorgeous midi shirt dress.

Her khaki shirt dress features a button-up front, tie waist, adjustable sleeves, and pockets.

Tana Khaki Midi Dress

Now 46% Off

Currently on sale at Phase Eight, the versatile garment is perfect for both workwear and casual fashion. Sale price £59

Alison and Dermot were matching in blue for a recent presenting outing on This Morning (May 3).

While Dermot opted for a pale blue T-shirt, Alison donned a colour-coordinated tie-front shirt dress.

Louella Tie Shirt Dress

Now 48% Off

The trendy chambray midi dress, which features three-quarter-length sleeves and a button-up front, is currently on sale and available in a range of sizes at Phase Eight. Sale price £49

Alison was recently seen chatting with Hollywood stars Ryan Gosling and Emily Blunt on This Morning (April 29).

She interviewed the pair about their new movie The Fall Guy and wore a chic abstract print shirt, white top and leather trousers for the occasion.

Curves Navy Abstract Print Long Sleeve Shirt

Now 50% Off

Her long-sleeved navy and white shirt is currently on sale at New Look. Price £10

This Morning fans were seeing double in a recent episode (April 26) of the ITV daytime show as Alison came face-to-face with her new Madame Tussauds waxwork model.

The presenter and her waxwork twin both stunned in gorgeous black and white polka dot maxi dresses.

With puff sleeves, a v-neck, and a bow tied at the back, Alison’s dress delivered a timelessly, stylish look.

Polka Dot Puff Sleeve Ruffle Hem Dress

While the This Morning star has yet to confirm where her exact outfit is from, fans can get their hands on a bargain dupe from SHEIN. Sale price £15.72

Alison opted for a monochrome look for the latest Stand Up To Cancer’s Bake Off (April 14).

Heartstopper star Joe Locke, BBC Radio 2 host Sara Cox, comedian Adam Hills and Reverend Richard Coles cooked up a storm in the star-studded episode of the hit baking show.

ASOS DESIGN v-neck belted midi dress in mono floral

Overseeing the culinary competition, Alison modelled a floral black and white v-neck midi dress. The sleek tie-waisted dress is currently on sale at ASOS. Price £25.50

Black Floral Print Midaxi Smock Dress

Now 67% Off

If you’re keen for a bit more coverage, Yours Clothing has an adorable smock dress with a similar floral monochrome design. Price £29.99

Alison joined her ITV co-stars Ant McPartlin and Declan Donnelly over the weekend to help the duo mark the end of Ant and Dec’s Saturday Night Takeaway. Ensuring the season 20 finale went out with a bang, Alison was just one of the many famous faces who joined the celebrations live on air.

Alison wore a stunning, glitzy outfit for the special occasion – an embellished velvet jacket with sparkly black trousers.

Alison’s exact black velvet bomber jacket, adorned with blue and gold beading, has sadly already sold out at Never Fully Dressed. However, there are some great affordable dupes up for grabs elsewhere.

Green embellished velvet bomber jacket

Now 47% Off

River Island has a similarly styled velvet bomber jacket in a deep emerald green shade. Price £40

YOURS Curve Glitter Tapered Trousers

Now 57% Off

Finishing off the look, Alison paired her jacket with some gorgeous glittery trousers from Yours Clothing. Price £22

Once again hosting Stand Up To Cancer’s Bake Off (April 7), Alison modelled a floaty floral co-ord.

She was joined in the tent by her This Morning co-star Dermot, Taskmaster‘s Fern Brady, BBC Radio 1 DJ Greg James, and Spice Girls singer Mel B.

Evans Black Satin Printed Kimono

Sadly, the exact New Look co-ord Alison wore is no longer available. However, there’s a dupe of her floral blouse up for grabs at Yours Clothing. Price £15

Plus, New Look also has a similar affordable co-ord with a summery palm tree design. The collection includes a short-sleeved shirt (£16), wide leg trousers (£9), and elasticated shorts (£10).

Black Palm Tree Print Wide Leg Trousers

Black Palm Tree Print Short Sleeve Shirt

Presenting another special Stand Up To Cancer episode (March 24) of the nation’s favourite baking show, Alison welcomed a new group of celebrities onto Bake Off.

Former EastEnders actor Danny Dyer, BBC Radio One’s Yinka Bokinni, comedian Leigh Francis, and Taskmaster‘s Rhod Gilbert showcased their culinary skills in the episode.

Overseeing the action, Alison wore a stunning, bold magenta star print maxi dress from Scamp and Dude.

Black with White Star Tie Front Short Dress

Now 50% Off

Unfortunately, the vibrant frock has already sold out. However, Scamp and Dude have a similar star print dress available in black and white. Price £4o

Back in the Bake Off tent, Alison recently hosted the first of this year’s celebrity special Stand Up To Cancer editions (March 17) of the show alongside Noel Fielding.

The show saw Taskmaster‘s Munya Chawawa, singer Paloma Faith, Made in Chelsea‘s Spencer Matthews and Doctor Who star Jodie Whittaker put their baking skills to the test for charity.

In the episode, Alison wore a bright blue v-neck dress adorned with a pink leopard spot and star print. This isn’t the first time Alison has been seen on screen in this outfit, as she recently wore it while showing off her culinary skills on Prue Leith’s Cotswold Kitchen (March 2).

Blue with Green and Black Mega Leopard Shirred Puff Sleeve Midi Dress

Now 30% Off

Alison’s Scamp and Dude dress is sadly sold out, but the popular retailer has a similarly styled dress currently available. Price £115

A recent instalment of This Morning (February 15) saw Alison pair a gorgeous floaty white top with a loose pale blue blazer.

YOURS Curve White Pleat Front Swing Top

Now 75% Off

Providing a nice twist on a wardrobe staple, the Yours white swing top features loose sleeves and a pleat down the front. The flatteringly shaped top is also available in a range of different prints and colours. Price £10

Setting a romantic mood for Valentine’s Day (February 14), Alison hosted This Morning in a ruched sleeve pink blazer.

Marks and Spencer Ruched Sleeve Blazer

The exact blazer she wore on the ITV daytime show is currently available in a range of colours from Marks & Spencer. Price £49.50

Vero Moda Curve dark blue skinny jean

She teamed the pink with some dark blue Vero Moda curve skinny jeans. Price £37

Alison achieved a stunning sleek look in another episode of This Morning (February 8) as she hosted the show alongside Dermot.

She paired black faux leather trousers with a plain black top and finished off the outfit with an olive waterfall duster jacket.

New Look Curves Olive Waterfall Duster Jacket

The elegant floaty jacket is also available in black and stone in New Look’s sale. Price £32.24

A recent episode of This Morning (February 7) saw Alison wearing a snakeskin-printed top which she teamed with some classic high-waisted skinny jeans.

YOURS Curve Stone Brown Snake Print Shirt

Now 60% Off

The Yours Curve shirt is available in a range of sizes and also comes in a variety of colourful print designs. Price £24.99

River Island black coated high waisted skinny jeans

Meanwhile, Alison’s fabulous figure-hugging black skinny jeans are up for grabs at River Island. Price £49

The presenter seemed to be channelling Barbie in another instalment of This Morning (February 6).

New Look Curves Pink Suedette Waterfall Jacket

She donned a baby pink suedette waterfall jacket – currently on sale at New Look. Price £27.00

River Island Plus black faux leather leggings

Contrasting the pink with black, Alison also wore some River Island faux leather leggings. Price £26

We’ll update this page with more of Alison Hammond’s hottest outfits throughout the year.

News Editor, Digital Spy
Emma is an experienced entertainment news journalist with NCTJ accreditation and a First-Class Honours Degree in Journalism. Having started her career as a broadcast journalist, Emma’s voice has been heard on varying radio stations across the UK including Absolute, Magic, BBC Three Counties Radio, LBC London News and more.  
Later specialising in multimedia entertainment news, Emma has brushed shoulders with numerous famous faces and interviewed the likes of Edward Norton, Margot Robbie, Sir Michael Palin, Rick Astley, and too many soap stars to count. Having produced a range of engaging news content over the years for brands such as 7Digital’s Entertainment News, Yahoo, and Express Online, Emma eventually joined Digital Spy in 2022 as Deputy News Editor, becoming Acting News Editor in 2023 and then News Editor in 2024.  

While she’s gained lots of praise during celebrity interviews throughout her career, the most memorable compliment Emma’s ever received was when a Game of Thrones star remarked “Your teeth are stunning!”. LinkedIn