Amazon reportedly asked Oregon theaters to stop screening Melania documentary. The request came after the theater took a light-hearted dig at the film in its promotional messages on the marquee.
Amazon pulls Melania documentary from theaters
According to a report by oregonianAmazon asked Melania to be photographed at the Lake Theater and Café in Lake Oswego after she snubbed the documentary. Oregon theaters are known for mocking movies as a marketing strategy, and the controversial Amazon MGM documentary was no exception.
The theater promoted the documentary with humorous statements such as “Does Melania wear Prada? Find out on Friday.” Quoting Sun Tzu’s The Art of War, he said, “To defeat your enemy, you have to know them. Melania is starting on Friday.”
However, Amazon was reportedly not happy with the ad. The theater’s then-manager, Jordan Perry, shared that he received a call from a senior Amazon executive.
Perry shared, “The studio was not happy and/or did not appreciate my approach to marketing their film to our public.” After the call from Amazon, they changed the statement on the marquee: “Amazon called. Our marquee drove them crazy. All melania Performance cancelled. Show your support at Whole Foods instead.” followed by “Join Amazon Prime for free two-day shipping.”
Earlier, local residents had begun criticizing theaters for screening Melania in the first place. in one instagram post On February 2, The Lake Theater shared, “Prior to this, there were countless emails and voicemails and Google/Yelp reviews (Google/Yelp removed them) wondering why we had Melania here, or disparaging our disdain for her.”
Speaking with The Oregonian, Perry revealed the reason why she brought the Melania documentary to theaters. He said, “Wouldn’t it then be extremely strange, to the point of being ridiculous, to show (‘Melania’) in your explicitly anti-establishment, occasionally trouble-making, neighborhood cinema?”
Melania, the documentary, hits US theaters on January 30, 2026. It follows the First Lady in the 20 days leading up to Donald Trump’s 2025 presidential inauguration.
Originally reported by Namrata Ghosh Mandatory