Kim Kardashian And Sydney Sweeney They have reportedly become rivals ever since they launched their own lingerie brand, Siren. Recently, a source claimed that the SKIMS co-founder is reportedly “painfully aware” of the young actress encroaching on his territory.
For those who don’t know, Sweeney recently turned heads with his unique ways of promoting his new company. The fashion brand focuses primarily on the lingerie market, which has long been a specialty of the Kardashians.
Sydney Sweeney’s brand ‘feels uncomfortable close to Kim Kardashian’s head area,’ according to source
Recently a source told radaronline The reality TV star has built a huge “empire” in the lingerie sector through her brand, SKIMS. From shapewear to beauty products, the company has long dominated this particular market.
The insider claimed, “Sydney feels uncomfortably close to her core, seeing the trademark move into lingerie, and reportedly expanding into cosmetics and skin care.” Sweeney recently launched her own brand, Siren, which focuses primarily on lingerie. According to the source, Kardashian has a ‘painful feeling’ about Sweeney’s entry into industries that Kim has worked hard to define.
Meanwhile, an informant close to the Euphoria actress claimed that the Hollywood star has been “strategic” about entering the industry. She is reportedly moving forward with her brand, which she has carefully “designed to put her in direct competition with powerhouse brands like SKIMS.”
Furthermore, he said the 28-year-old was “fully aware” of the consequences she might have to deal with. Sweeney reportedly knew she could “spread her wings” with Kardashian and those around her. Despite the obstacles, the Housemaid lead reportedly “didn’t back down because of someone else’s trouble.”
Previously, Sweeney had attracted attention to promote her brand by climbing the Hollywood sign and wearing a bra. He also posted his stunt Instagram.