Just weeks before his performance at the 2026 Super Bowl halftime, 31-year-old rapper and singer Bad Bunny has already made a headway by getting a unique record under his name. Referred to as the ‘King of Latin Trap’ by his fans, Benito Antonio Martínez Ocasio recently released a promo video to tease his upcoming work, but made history on social media.
Bad Bunny’s Super Bowl teaser breaks Instagram record
On January 16, the fan-favorite artist took Instagram To share a promotional teaser for their Super Bowl LX halftime show. The clip has since gone viral on the internet, reportedly becoming the most liked promotional video for the Super Bowl halftime show on the social media platform.
A Bad Bunny fan shared his excitement over the singer’s accomplishment, posting an update on the threads, “Good morning to everyone who blasted Bad Bunny this morning. Celebrating the fact that he broke another record last night for the most liked Super Bowl halftime promo of all time. A friendly reminder that the beauty of diversity is what truly makes this country great. May your coffee be hot and Boricua rhythms be upon you today. “Dominate” (via Daily Express US).
Another Bad Bunny enthusiast provided statistical insight into the Puerto Rican singer’s record in an Instagram update, stating, “Bad Bunny’s Super Bowl teaser (3M) out-likes Rihanna’s teaser (2.9M) on Instagram, becoming the most-liked promotional video for the Super Bowl Halftime Show.”
The Super Bowl promo shows Bad Bunny walking across a barren land with some bushes and a picturesque red tree. The singer suddenly turns the mood of the video upside down by playing his song ‘BAILE INOLVIDABLE’ on his phone. As the music begins, many individuals of different genders, ethnicities and demographics begin to show up to dance with the three-time Grammy winner.
Bad Bunny will finally take the stage for his 2026 Super Bowl halftime show on February 8, 2026.
Originally reported by Apoorva Rastogi Mandatory