upcoming melania trump The documentary, a $40 million project from Amazon and MGM, is reportedly going to flop at the box office. The “Melania” film, which covers the three weeks experienced by the first lady before Donald Trump became president for a second term, will premiere on Jan. 29 at various locations across the US, including the eponymous Trump-Kennedy Center. After this, it will be released the next day on January 30 in theaters across the country. But according to several insiders, sales of the upcoming film are apparently disappointing.
Box office predictions for Melania doc’s opening weekend are low
The Melania documentary is reportedly experiencing low ticket sales, especially for its opening weekend, multiple sources have reported. Rob Shooter’s naughty but nice subSNail.
An insider said, “The studio was expecting big crowds, but that hasn’t happened so far. They may even withhold the official box office numbers if the opening is weaker than expected.”
This agrees with recent predictions from BoxOfficePro, a site that specializes in tracking box office predictions for upcoming movie releases. For Its long term forecast is on January 2ndThe Melania documentary is expected to gross only $1 million to $2 million at the domestic box office in its opening weekend.
By comparison, the Melania documentary is expected to have a lot in common with two other Amazon/MGM films being released around the same time. “Mercy,” scheduled for release on Jan. 23, is projected to have a domestic opening of $15 million to $25 million, while “Crime 101,” scheduled for release on Feb. 13, is projected to have a domestic opening of $12 million to $18 million. As a general rule, most film productions need to bring in at least twice their production budget to break even, which would mean “Melania” would have to cross the $80 million mark at the box office for Amazon and MGM to turn a profit.
Other insiders agree with this box office assessment and are concerned that the film’s premiere struggled to generate much fanfare, even in states where Donald Trump has majority support.
“In New York, only a few seats have been booked,” a source said. “Palm Beach is no better. Even in Trump country, theaters are practically empty.”
As one insider said, the hype surrounding the Melania film may not necessarily lead to audiences spending money to see it in theaters. An insider admits, “It’s a high-profile project, but the hype doesn’t always translate into ticket sales. People are curious, but they’re not rushing out to buy tickets just yet.”
This is despite the fact that the President had previously claimed that tickets for the film’s Kennedy Center premiere were difficult to obtain. He said hockey legend Wayne Gretzky and his wife Janet wanted to attend, but it is a “very hard ticket” to get. Trump also called his wife “incredible” after watching “pieces” of the film. That said, a splashy premiere for a movie may not mean much when it comes to ordinary Americans who want to see a movie in theaters.
Another problem Melania’s film faces in terms of box office sales is that it is scheduled to be released on Amazon Prime at some point, where it will be offered for free as part of a subscription service. according to yahoo financeAbout 75% of US buyers have an Amazon Prime membership, meaning people interested in watching a movie can wait until later to watch it on demand.
Various sources have previously said that Melania Trump intentionally erased any mention of Ivanka Trump from the film and also did not invite Trump’s eldest daughter to the Kennedy Center premiere.