celebrities
Blake Lively’His beverage business seems to be losing momentum due to his legal battle Justin Baldoni Continues to attract attention. actor launched betty buzz in 2021 with a range of non-alcohol beverages. Later he added alcoholic beverages to it betty booze Name in 2023. Lively had admitted that she doesn’t like drinking, making the expansion a notable move for her business.
Blake Lively’s Betty Buzz and Betty Booze faces new questions
tmz Lively’s beverage company has reportedly let several trademark applications lapse since the business first launched. Records reviewed by the outlet show that the Betty Buzz and Betty Booze trademarks remain active. However, the company left out other business-related applications. Beer-based products, non-alcohol carbonated beverages and some other product types were among those filings.
The trademark change is not confirmation of Lively’s plans to discontinue any brands. Still, abandoned applications indicate that the business is scaling back its plans. According to records cited by the outlet, two main brand names are protected. The filing also reveals that the company once sought trademark coverage for a broader range of drinks and products than the two brands currently offered.
The brands’ social media pages have also gone quiet in recent months. Betty Buzz last shared an Instagram post on April 5, while Betty Booze last posted on September 28. Both accounts had previously posted regularly and helped promote the brand to customers. The lack of new updates has raised questions about the companies’ current activity.
The trademark change and lack of recent Instagram activity point to a possible downturn for Blake Lively’s beverage business. However, the active trademark means the report does not establish that Lively has officially discontinued any beverage brands yet.