As Chanel Creative Director, Matthew Blazey chose Alec Soth to present his first Spring 2026 campaign. The French-Belgian designer called on Craig McDean to capture Margot Robbie for the Chanel 25 handbag installment, in addition to the Spring 2026 Chanel Eyewear campaign. Julien Martínez Leclerc was appointed for the Chanel Coco Beach 2026 campaign, and McDean returns for the Pre-Fall 2026 season. Echoing the city selected for the show presentation in December, McDean shot the corresponding campaign in New York City. Models Anne Vyalitsyna, Anok Yai, Bhavita Mandawa, Feng Xiao Long, Jessie Evans, Josephine Akuei, Julia Nobis, Penelope Turness and Riley Luscher hit various locations in The Big Apple during the cinematic campaign launch.
Chanel Pre-Fall 2026 Campaign by Craig McDean
Read the reactions from FashionSpot’s forum members below:
“Not into it,” admitted immediately. jeremidante.
“Why does everything look so AI?” Asked fashionsvvvvv.
tiancouture Echoed: “There’s something so incredibly AI about it that it almost makes me feel sick.”
“I like the concept but the implementation is a bit clunky,” the forum member shared. fruitdots.
“Feels too heavy, it’s contrary to the casual feeling they’re trying to create. The styling and color grading are too much,” said the reviewer. grimacesnotmymother.
“Blazies’ channel is so compulsively happy it’s disturbing. Why is everyone smiling? What bothers me most is that the smiles don’t even seem real,” noted Pradabanas.
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