Chemena Kamali continues to prove her mettle as the creative director of Chloé. After all, the arrival of the German designer in 2023 as Gabriela Hearst’s successor as the creative force behind the French fashion house (founded by Gaby Aghion in 1952), Kamali has given the label a new lease of life. From the triumphant debut collection to the campaigns starring stars like Ryan Van Rompaey and Claudia Schiffer — we’re obsessed with all things Chloé all over again. For the release of the 2026 Chloé “A la Plage” campaign, Kamali endorsed Apple Martin as the face of the collection. The British model (daughter of Gwyneth Paltrow and Chris Martin) posed for photographer and Kamali’s favorite David Sims, turning into the ultimate bronzed goddess for the occasion.
Apple Martin for Chloé “A la Plage” Summer 2026 Campaign
Read the reactions from FashionSpot’s forum members below:
“Chemana girl… your first mistake, stop now!” announced DK92.
“Apple is as confused and sad as we are about being there – the stars have aligned,” the forum member said. melancholybaby Called out.
“She looks a bit like Sigrid Agren here. Why is she making faces all the time, though?” Asked laksh89.
“I like the directing, but the casting is terrible. She makes Hailey Bieber look like a model,” said one influencer. grimacesnotmymother.
Yet not everyone was disappointed. “Gorgeous campaign, and I’m not even an Apple Martin fan. This is, by far, the best I’ve seen of hers! I love the old-school Chloé vibes, the bronzed skin, the beauty styling, the mood, the photography. It’s all working beautifully for a summer campaign,” The Voice vogue28.
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