Demna continues to expand her vision at Gucci. Appointed creative director in March 2025, the Georgian designer unveiled his fifth collection for the historic Italian fashion house. After two lookbooks, a debut runway show and a mega-takeover of New York’s Times Square, Demna’s fully realized vision is coming to life. On the fourth day of Milan Fashion Week, Demna gave the fashion pack a glimpse of his vision for Gucci boutiques around the world. Demna transformed the Gucci show space into a store, with models (including Rosie Huntington-Whiteley wearing an oversized faux fur coat, black pencil skirt and lace corset) walking through the space wearing sequin dresses, baggy puffer jackets, high-shoulder blazers, plaid skirts and sky-high stilettos.
gucci spring 2027 collection review
Read reactions from FashionSpot’s forum members below:
“A tragedy. Haven’t seen such a vulgar collection in a while. This isn’t the raunchy Versace collection that you secretly wish you could do or that you find funny. This is just pure obscenity, paired with a complete lack of vision. Absolutely bizarre.” (frenchie)
“What a heap of nothingness.” (creative)
“If that’s his overall view, he can keep it.” (GivenchyAddict)
“This screams DSquared2.” (my name is)
“Terrible. I knew it was going to be another big flop. I feel worse than the debut show.” (fashionpower)
“What a sad disappointment. I think this will be his final season. Fingers crossed.” (roballan4599)
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