Hailey Bieber is bringing the beach glamor in Rhode’s latest campaign. model and beauty entrepreneur appeared in a series of eye-catching seaside images to promote the brand’s upcoming Summer 2026 collection, and fans immediately took notice.
Hailey Bieber goes all out in see-through micro minidress for Rhode shoot
See her look here:
In the photos, Hailey Bieber lay on a white beach chair directly on the ocean side while waves crashed around her. She wore a short white minidress that was completely drenched, giving a see-through, body-hugging look. The sleeveless design had a low neckline and side cutouts, adding to the summery aesthetic.
Embracing the campaign’s ocean-inspired theme, Bieber completed his look with tinted swim goggles and wind-swept hair. The dramatic setting highlighted the beach-ready mood of the collection while giving the shoot a playful, editorial feel.
Fans filled the comments section with excitement. One person declared, “This is road summer hallelujah,” while another simply wrote, “Crazy.” A third commenter joked, “It looks like the summer of Road (Island).”