At Chanel, Mathieu Blazy continues to expand his vision for the renowned French fashion house. On the ad campaign front, the French-Belgian designer has a select roster of photographers on speed dial – namely Craig McDean and Julien Martínez Leclerc. Blazey invokes the latter (once again) with the unveiling of its Fall 2026 campaign. Models Adeng Marcial, Anne Vyalitsyna, Avar Odhiang, Bhavita Mandawa, Imane Bencadour, Julia Morais, Lais Hames, Nour Khan, Stefanie Cavalli, Trinidad Castano and Xiuli Jiang descend upon Chanel’s iconic 31 Rue Cambon location and have a blast through the lens of Julien Martínez Leclerc throughout the playful campaign.
Chanel Fall 2026 Campaign by Julien Martínez Leclerc
Read reactions from FashionSpot’s forum members below:
“There’s something about their campaigns, and their visual language overall, that feels strangely normal,” commented 0729866.
“A group of teenagers playing with their grandmothers’ clothes,” noted Gonzalo.
“I don’t understand her passion for flowers,” mrs t Called out.
It wasn’t even the best impression waves. He scolded in complete disapproval, saying, “This whole campaign is an eyesore. Horrible, and makes the clothes look even worse.”
“A complete disaster. All of his campaigns have been complete flops, and that’s right along with the rest. There’s something so offensively flat and 2-dimensional about all of his campaign images this entire term – no mood, no charm, no point of view,” voiced aloe.
“It’s so busy. There are so many models. They have to choose 3 or 4 girls and keep it focused,” the forum member shared. Alquimista.
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